As one of the fastest-growing and most controversial startups ever in Silicon Valley, Uber has always been a bit of a disappointment. In an industry where customer acquisition that keeps costs low is key to scaling growth quickly, Uber is used to spending huge sums of money to acquire drivers and incentivize users. While most software companies emphasize the importance of retention, Uber's churn rate is approaching 13% per month. While most people's earliest understanding of Uber is "a ride-hailing company," Uber's most profitable and fastest-growing division is "Uber Eats," its relatively new food-delivery app. In 2019, Uber is about to IPO.
How does Uber work? 2. Uber’s cost analysis; 3. Uber’s revenue analysis; 4. Uber's core principles; 5. Uber's future predictions. 1. How Uber Works Two-sided market is one of the basic models of Internet business. Take a group of buyers and a group of business email list sellers, connect them through a technology intermediary such as a website or mobile app, and receive a fee for each transaction. If using your platform can be easier, faster, or more powerful than traditional methods of connecting buyers and sellers, you have a business. In the two-sided marketplace, eBay was the first big success — Uber and Airbnb are both leaders today. Every company in this field is improving the system experience and economics: eBay's success is to allow anyone to transact with one another,
Airbnb's success is to allow anyone to rent or book a spare room; and Uber, It allows drivers and passengers to find each other instead of resigned to the roadside. Bill Gurley, GP of Benchmark and an early investor in Uber, lists 10 criteria to consider when evaluating a two-sided market business: Is it a better customer experience? Does it provide an economic advantage? Can technology make markets stronger? Is the current market highly fragmented? Is supplier registration currently facing significant friction? Is this market big enough? Can the market expand? How often do people trade on the platform? How do you get paid? Does joining a network make the network stronger?