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Reviews as a marketing tool Marketplaces / By Jordi Pérez / 18 February 2020 It's been a long time since reviews became famous in the vast world of the internet . This great instant feedback tool came with no less controversy. YouTube, Google, Amazon, eBay... they all use reviews to a greater or lesser extent, either to guide future buyers in that compulsive sms services purchase that calls them so much, or to publicize the "impartial" point of view of certain items. And does Amazon have any marketing tools for it? The answer is Amazon Vine . Index of contents How Amazon Vine works Who can participate in Amazon Vine? Amazon Vine: The Pros Amazon Vine: the big con Alternatives to
Amazon Vine What can we do for you? On Amazon , reviews are paramount for conversion and, consequently, product ranking. Amazon knows this and uses it in its favor: If you have positive comments and your product is well valued, it will position it better and show it more to potential customers. These help to make a purchase since products without ratings or with a very small number of them are more difficult to sell, as is not having the coveted Prime . All this amalgamation of data and possibilities are part of Amazon's intricate algorithm that rewards things such as the cheapest price of the product and thus winning the buy box... but this would be for another topic, or as the best valued product. And it is that the opinions and comments of the clients is one of the main values that buyers give when buying products on Amazon .