The On The Go category is where you'd need to go to find leashes. Not quite intuitive given the rest of the information architecture is based around product types rather than use scenarios. The On The Go category is where you need to go to find leashes. Not entirely intuitive given that the rest of the information architecture is based on product types rather than usage scenarios. (Use Case Scenarios can also be a valuable way to organize your navigation. And they can be great for upselling and increasing average order size through bundling. Besides On The Go , imagine different dog bath products for a bathtime category, or books, teddies, and crib accessories in a bedtime category on a baby products site.) Advertising Continue reading below Padani makes the same mistake of not creating clear categories.
Their Gifts - For Her category offers us gifts for the special moments in life, such as birthdays, weddings, army recruitment, and hair masking service more. However, except for a few items, it's unclear what specific occasions they are for, making you question whether you're on the right page. Is it really a gift for her special occasions? If it's gifts for special occasions, shouldn't it be clearer which gift is for which occasion? Padani gifts - what belongs here? To make matters worse, items that fall into these categories are not listed. For example, many of their rings are not included in the engagement or wedding sections, although they are suitable for those occasions. Advertising Continue reading below Summary An e-commerce website can miss conversions by making it too difficult for visitors to find the right product or simply buy it.
This can be due to difficulty narrowing down choices or navigating choices, and of course too much friction. By putting yourself in the customer's shoes and seeing the questions they need to ask to find the right product, you can achieve higher add-to-cart conversion rates. Since Google's August 2014 announcement that is a ranking signal and the launch of the Is Everywhere campaign, we at SEJ have transitioned our website from to . While security and privacy give our users a sense of relief, is much more than an online haven from hackers. builds trust and further develops our traffic data from referral sources to help improve our overall SEO strategy and website structure. As your business grows and Google updates its algorithms, it's essential to polish your site and SEO just as you would your products or services.