The first sentence is " marketing is communication, communication is marketing ", this is the marketing guru, father of integrated marketing Fax List communication Don Schultz said. The second sentence is "the medium is the message ", which was said by the most famous media theorist and thinker of the 20th century, Marshall McLuhan. The third sentence is "to imitate is to spread ", which is said by Tilde, a well-known Western psychologist and one of the three founders of French sociology in the 19th century (as famous as Comte and Durkheim).
Before I start, let me ask you a question - Anyone who understands marketing knows that there is a basic framework and elements in marketing, that is, the 4Ps. The 4Ps include Product, Price, Place, and Promotion . The word Promotion is translated as "promotion" by some people, including some marketing textbooks, which is wrong. Because our Fax List conventional interpretation of "promotion" refers to sales activities with price concessions such as buying gifts and discounts, and Promotion refers to all the means used by enterprises to promote sales and promote sales, including advertising, public relations, ground promotion, Promotions, live broadcasts, e-commerce, and more. So Promotion should be translated as "promotion" or "sales promotion", which includes "promotion".
Here we see that 4P is the basic element of marketing, and advertising communication is one of the 1P "Promotion" subordinate to the 4P. Advertising is a small branch of marketing. So here comes my question - why aren't the advertising departments Fax List and advertising majors in the university under the marketing department? Why not just start a professional course in advertising under the marketing department, but set up an independent major? Friends who study advertising in universities know that advertising majors are generally set under the School of Journalism and Communication in colleges and universities. According to the regulations of the Ministry of Education, marketing.